THREADS: A VIRTUAL PLAID EVENT

The Brand Design team helped rebrand Plaid’s annual keynote, the company’s biggest event of the year.

Partnering with the talented folks at Even/Odd and Bullpen,
the team placed a stronger emphasis on storytelling, detailed product announcements, and moments of levity with the relaunch of Threads ‘23.

Below are a few choice highlights from the full stream:

Opening Intro

Founder Keynote

Content Interstitials

Bloopers / Outro

Clips from conversations with Esusu and Truebill/Rocket Money — two of the *more than 8,000* Plaid-powered apps and services helping people better manage their finances.

Fintech savant? You can catch the stream in its entirety below: