tHE GRINCH TAKEOVER

Aided and abetted the Grinch (AKA the immaculate Benedict Cumberbatch) in stealing all the holiday cheer from Happy Honda Days.
The heist was subsequently covered by Variety, Forbes, and Yahoo.

Part I: "UnHappy Honda Days"

Part II: "Change of Heart"

We scrubbed Honda.com clean of all vehicles, trimmings, and deals.

Recap & Case Study